CENTENNIAL, Colo. Feb. 11, 2015Colorado Public Radio (CPR) has named Jim East the new senior vice president of development, replacing Sue Coughlin who recently stepped down to focus exclusively on philanthropic giving as senior leadership gifts officer. East was previously the vice president of development.

In his new role, East is charged with increasing revenue to keep CPR financially strong by growing membership, corporate underwriting and philanthropic giving. He will also oversee and provide leadership to CPR’s entire development staff.

“Jim has a long track record of leadership at CPR, and his nine-year tenure has been marked by demonstrating the organization’s value to the community,” said Colorado Public Radio President Max Wycisk. “That guidance has resulted in a solid financial base for CPR and a vision to finding new ways to engage the thousands of listeners, businesses and foundations who support our news and music services.”  

“CPR’s support base makes what we do possible,” said East. “Strengthening that message and increasing our network of contributors will be essential to my new role, helping to ensure that CPR remains a community resource for many generations to come.”

East started as CPR’s on-air fundraising manager in 2006, followed by a promotion to director of membership. He was named vice president of development in 2013. East’s experience in radio spans over three decades, including Maryland’s WOLC-FM and Boise State Radio where he served as the associate general manager for five years. East received a bachelor’s degree in marketing from Oral Roberts University and has studied at the graduate level at Regent University and the Daniels College of Business at the University of Denver.

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Colorado Public Radio is a non-profit 501(c)(3) organization that enriches the Colorado community by providing news, information and music for people who want to be informed, enlightened and entertained. Roughly 95 percent of CPR's funds come from the private support of listeners, businesses and foundations.

News: Denver 90.1 FM, Boulder 1490 AM, Pueblo 1230 AM, Vail 89.9 FM, Grand Junction 89.5 FM, Montrose / Craig / Parachute 88.3 FM, Gunnison 89.9 FM, Ouray 91.5 FM, Meeker / Rangely 91.1 FM, and online at www.cprnews.org.

Classical: Denver 88.1 FM, Boulder 99.9 FM, Pueblo 91.9 FM, Colorado Springs 94.7 FM, Vail 89.1 FM, Glenwood Springs 90.5 FM, Aspen 101.5 FM, Western Slope 103.3 FM, Dove Creek 88.7 FM, Gunnison 89.1 FM, Cortez 102.5 FM, Crystal River Valley / Old Snowmass 93.9 FM, Thomasville 93.7 FM, and online at www.cprclassical.org.

OpenAir: Denver 102.3 FM, 1340 AM and online at www.openaircpr.org