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The power of your sponsorship message, in association with the content-rich environment of public radio, keeps working when you join the many clients who continue to underwrite during pledge drives.
During pledge drives, businesses sponsor "Challenge Periods" where listeners are encouraged to call in their pledges to secure matching funds. Business challenges are among the most efficient ways to increase membership response - more pledge calls are received during a shorter period of on-air fundraising.
Businesses can participate in these efforts by sponsoring a business challenge:
Your business may determine a level of participation based on an hourly challenge during NPR news, classical music or specialty programming.
Each challenge is offered on an "exclusive per shift" basis.
Each challenge acknowledges the business challenger as a partner with Colorado Public Radio and includes general information about that business (a minimum of 25 acknowledgements during each hour of the challenge).
What can a business challenge do for your company?
Present your business in a highly interactive and responsive environment.
Increase your connection with our listeners by adding a more personal dimension to your business.
Build loyalty with customers by demonstrating your commitment to the community through public broadcasting.
Request Corporate Support information online or call the Underwriting Department at 1-800-722-4449.