Right This Way? Colorado Tourism Roadmap Hopes To Build Off Recent Success

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Photo: Tourists On Loveland Pass
Tourists pose for a picture on Loveland Pass, Colorado, as the Continental Divide looms in the background on Saturday, June 13, 2015.

The number of tourists visiting Colorado has grown year after year, boosted by a multi-million dollar national ad campaign.

The state wants to build on that momentum. And it's released a new roadmap to make it happen.Photo: Tourists Spending 2015 In Colorado GRAPH

The opening lines of the report say "Colorado's visitor industry has increased at twice the national average since 2009, and is becoming one of the very top tourism destinations in the western United States."

Yet, it also recommends adding another $10 million a year to Colorado's tourism budget.

Cathy Ritter is the state's tourism director. She spoke with Ryan Warner.