In his new book "The Victory Lab," journalist Sasha Issenberg delves into the secretive, scientific tactics of modern political campaigns. Issenberg says campaigns now marry methods drawn from behavioral psychology with sophisticated data mining. This allows them to target individuals and even persuade non-voters to vote. As part of Colorado Public Radio's election series Colorado Votes, Zachary Barr talks with Issenberg.
Colorado Votes: The Secret Sauce of Campaigns
Take CPR News With You Wherever You Go
Get CPR News updates and listen to stories and interviews on demand, with the free Colorado Public Radio app for smartphones and tablets.
New Credit or Debit Card
Keep your Evergreen Membership up to date. If you have recently received a new credit or debit card, call Member Services to update your card information at 1-800-722-4449.
Most Viewed News
By Ben Markus