With overnight bookings down, Colorado ski resorts are getting creative to lure customers. But it could still be a rough winter for the $2.6 billion-a-year industry. Ryan Warner talks with Jesse True, Vice President of Sales and Marketing for Copper Mountain and Winter Park and Derek Koenig, Chief Marketing Officer for Vail Resorts.
Ski Areas Cope With Economic Crisis
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A new podcast from CPR News takes an in-depth look at Colorado’s Taxpayer’s Bill Of Rights—TABOR— considered either the worst thing that’s happened to the state, or the best.
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