With overnight bookings down, Colorado ski resorts are getting creative to lure customers. But it could still be a rough winter for the $2.6 billion-a-year industry. Ryan Warner talks with Jesse True, Vice President of Sales and Marketing for Copper Mountain and Winter Park and Derek Koenig, Chief Marketing Officer for Vail Resorts.
Ski Areas Cope With Economic Crisis
By Ryan Warner Apr 5, 2010
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By Grace Hood
By Nathaniel Minor and Michael de Yoanna
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