“I thought yesterday was a tipping point,” Victor Mitchell, a former state lawmaker and recent gubernatorial candidate, told Colorado Matters.
The race, start to finish, cost $34.7 million, with about half of the contributions coming from the candidates themselves.
It would take 24 days of consecutive viewing to watch all those 30-second commercials.
Millions of dollars have gushed into the governor's race in recent weeks.
The governor’s race could easily be the most expensive state campaign in Colorado history. But much of the spending won't be made public.
Mitchell has run six different companies, accruing enough wealth to self-fund his campaign to be the next governor of Colorado.