Eight months after the company he founded had a big public relations problem because too much of some women’s backsides could be seen through its yoga pants, Lululemon founder Chip Wilson has put the story back in the news.
“Quite frankly, some women’s bodies just actually don’t work” in Lululemon’s pants, Wilson said this week on Bloomberg Television’s Street Smart.
“It’s about the rubbing through the thighs,” he added, and “how much pressure is there.”
Asked by Bloomberg’s rather surprised looking Trish Regan if he’s saying that “not every woman can wear a Lululemon yoga pant,” Wilson recovered somewhat, saying, “No, I think they can, I just think it’s how you use them.”
As we reported back in March, Lululemon’s stock got spanked when news of its too-sheer pants broke. In April, its product chief stepped down. CEO Christine Day announced in June that she would be leaving, saying she was exhausted.
At just under $70, the company’s stock is about back to where it was before the pants problem.
As for the pants, they’ve now got “more fabric across the bum.”