A new program to encourage guests to tip the housekeeping staff at Marriott hotels is meant to make it easier for people to show their gratitude to workers. But the plan, part of an initiative from Maria Shriver’s group A Woman’s Nation, is raising questions over how the company pays its staff — and whether guests should be expected to tip.
Marriott isn’t the first hotel to use a note or an envelope to connect a name to the room’s upkeep and amenities. But it seems to be the first large chain to do so. Announcing its new program, called The Envelope Please, the company explained its goal:
“Hotel room attendants often go unnoticed, as they silently care for the millions of travelers who are on the road at any given time. Because hotel guests do not always see or interact with room attendants, their hard work is many times overlooked when it comes to tipping. The Envelope Please makes leaving them a gratuity simple and secure.”
Responding to questions about its room attendants, Marriott says it employs nearly 20,000 people in that capacity, making them its largest group of workers. The company says most of them work an eight-hour shift, five days a week.
As for the attendants’ wages, a Marriott representative says they’re “competitive” and vary depending on the local market. She adds, “The vast majority make more than the minimum wage, state or federal.”
The Envelope Please is being rolled out in hundreds of Marriott-managed hotels in the U.S. and Canada. Calling the new program a case of economic empowerment, A Woman’s Nation hopes to expand it to include other hotel chains.
But not everyone is welcoming the plan to promote tipping. Some compare it to blackmail. And hard-core business travelers who rack up hundreds of nights in hotels per year say they don’t want to tip in cash, as is customary. Instead, they suggest, the company should let guests add a tip to their room bill.
If Marriott wants to see the wide range of responses, it won’t have to look far — people in its rewards program have been debating the issue for the past day.
- “I always wondered if the actual service provider ended up with the gratuity, this helps increase those odds.” – erc
- “This is a bit over the top for Marriott to be doing this to us, almost like black mailing us into it. If they are so concerned they should pay these hard working people a better wage! Letting Maria Shriver have this much influence over them is a bit disturbing.” – pdyer
- “I always leave gratuity, biggest problem you often don’t know the housekeepers name as they normally clean room when i am not there. I end up giving to front desk with instructions as to forward to correct person.” – donethat
- “Pay an adult wage! Increase the room rates and then let some of the increase in room rates be ACTUALLY passed on to those who provide services(I am an investor too, so I do want to still get some returns on my investments).” – barrpat
- “In actual fact, tipping should be unnecessary unless a member of staff goes beyond the norm. Such as the concierge who insisted I gave him my car keys so he could retrieve something I had accidentally left in my car earlier in the day. The car was a little way down the car park and it was pouring with rain. Of course I tipped him; he was a star!” – Tommo781
If you’re wondering how Marriott is doing financially, in its most recent annual report, the company says that in 2013:
- Total revenues for the year were nearly $12.8 billion.
- It had net income of $626 million, up from $575 million the year before.
- The cost of Marriott’s accrued payroll and benefits was $817 million.
- The revenue per available room in North America rose 5 percent.