After Nut Rumpus, Macadamia Sales Rocket

December 11, 2014

The aftermath of a Korean Air executive’s rage over how a steward presented macadamia nuts in her airline’s first-class cabin has had an immediate side effect: sales of the nuts have risen sharply in South Korea.

From The Wall Street Journal:

“Sales of the nuts from Monday through Tuesday at Gmarket, one of South Korea’s top online marketplaces and owned by eBay, are up 149 percent from the same period a week ago, the Edaily business newspaper reported.”

It’s an unlikely update to a story we reported Tuesday, when Cho Hyun-ah, the daughter of Korean Air Chairman and CEO Cho Yang-ho, resigned her post as a vice president at the company her family controls.

Cho had been widely criticized for forcing the plane she was on to return to its gate at New York’s John F. Kennedy International Airport to leave a senior steward behind before leaving for Incheon, South Korea.

The incident has attracted wide attention, as it’s being seen as a possible breach of airline rules, as well as an example of both the privilege of Korea’s wealthy families – and the resentment it engenders.

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