Sue Coughlin

Bachelor's degree in education, Bradley University (Peoria, Ill.); graduate studies in liberal arts, University of Denver.

Professional Background:
Sue joined Colorado Public Radio as manager of corporate support in 1994. She was promoted to vice president of development six years later and in 2012 was named senior vice president of development to oversee Colorado Public Radio’s major donor initiatives. In this role, Sue also works closely with the senior management team to advance Colorado Public Radio’s long-term strategies. Before joining CPR, Sue acted as local sales manager for three of Denver’s leading commercial radio stations.

Q & A

Why I got into radio:
After four years of teaching, I found myself exploring career options. I chose to pursue radio advertising sales for a variety of reasons, including the persuasion skills that I could bring from my teaching experience. Radio has always been personally important to me and I believed that I could be an advocate as well as a successful salesperson. My first job at a small market station provided the intro into a radio career that has continually given me the unique satisfaction of representing a medium in which I believe and that I respect.

How and why I came to CPR: 
I was an avid listener to Colorado Public Radio even while working in commercial radio. I appreciated the news and classical programming but was equally intrigued by the short corporate messages (underwriting) that were generating results for businesses. Coming from a sales background, I wanted to understand this non-commercial model and met with CPR’s development director. This led to successive conversations and eventually, the opportunity to develop and manage the underwriting department at Colorado Public Radio.