Felix Romero, owner of the R&R Market in San Luis, Colorado, sits in his office at the end of a work day. His wife Claudia says Felix "should hang up his shingle over this door" because he chats so much with customers and friends. "He's like the psychiatrist," Claudia says. "There's a ton of people that come in and want to tell you their problems for the day or for the week. That's just part of being in business."