Kathleen Kelly, a Colorado State University marketing professor, is studying what types of advertising work to discourage Latino youth from using tobacco. Young Latinos are more likely to start smoking than other young people, perhaps because they're targeted by tobacco advertising in both Spanish and English.
Most Viewed News
Take CPR News With You Wherever You Go
Get CPR News updates and listen to stories and interviews on demand, with the free Colorado Public Radio app for smartphones and tablets.