It’s crunch time for getting packages delivered in time for Christmas, and companies like FedEx, UPS, the Postal Service and even Amazon are feeling the stress.
Online spending is expected to rise at least 15 percent over last year’s record holiday season, according to Adobe Analytics.
Long before you click “buy” and type in that shipping address, most e-retailers have already anticipated your order.
In some cases, that item you just bought is already sitting in a nearby warehouse or fulfillment center, and could be delivered in a couple of hours.
But most gifts are coming from a lot farther away and getting them delivered in time to be under the tree Christmas morning involves a complicated system that’s under more pressure than ever this holiday season.
The Super Hub
Once the order goes through, the item goes by truck and maybe by plane, too, to a shipping hub, like the massive new UPS Super Hub in Atlanta.
“We are about the size of 19 football fields, 1.2 million square feet,” says UPS spokeswoman Kim Krebs, who adds it’s not just size that makes this hub super.
“It’s the latest in operations technology, powered by a lot of big data,” says Krebs. “We’re able to process through here around 100,000 packages an hour, which works out to about 1,700 a minute.”
Those packages are zipping through the facility over 18 miles of conveyer belts, that are designed to handle all kinds of shapes and sizes.
“If you look at how they’re coming down and you look at the actual belts themselves, you’ll see that there’s different textures, different sizes and also different speeds,” that eventually moves the packages into a single line, Krebs says.
Smart labels on the packages are scanned by six-sided scanners, so no matter where on the package the label is placed, it can be read. That information tells the system where each package should be directed, so it can be moved to the right place to be re-loaded onto a truck that is headed toward the package’s final destination.
UPS estimates it will deliver 800 million packages between Thanksgiving and Christmas, up from 762 million packages during the same holiday period last year.
And company officials say this new super hub and billions in other facility upgrades and technological improvements should help prevent a repeat of problems UPS had last year, when some 3 million packages a day were delivered late.
Online shopping hitting record highs
The explosion in online holiday shopping is not just pressuring UPS but other shippers, too like never before.
Data from Adobe Analytics shows online holiday season spending this year already tops $80 billion dollars and may top $125 billion before the season ends.
The biggest load will be delivered through the mail, as the U.S. Postal Service will deliver 900 million packages between Thanksgiving and New Year’s Day, and that’s in addition to 15 billion other pieces of mail. This last week before Christmas is the busiest of all for the Post Office, as carriers will deliver some three billion pieces of mail.
So across the industry, shippers and retailers have been investing in their logistics networks, pouring billions into building new warehouse and distribution facilities, delivery vehicles and technological improvements to try to get better at delivering packages in shorter periods of time.
And even with increased automation, package delivery is still very labor intensive. UPS hired 100,000 extra workers to handle the holiday crush; Amazon continues to add huge numbers of contract and full and part time employees, and FedEx hired 55,000 seasonal workers to deliver about double its usual 14 million packages a day.
The science behind moving all those boxes
A few hours before dawn at the FedEx Express distribution center on Goose Island near downtown Chicago, there’s a a steady stream of semi-trucks backing into unloading bays.
Each is full of four or five giant metal containers. “We refer to them as cans, actually,” says Michael Murphy, senior operations manager for this FedEx facility. He points out that many of the cans have rounded or curved edges on the top of one side.
“They’re actually shaped to be put into the belly of an aircraft,” he says.
These cans came off of FedEx planes at O’Hare airport, and now, workers unload their contents — 300 to 600 packages of various sizes from each can — and place them onto conveyer belts that move them through the facility. Murphy says that, along the way, workers scan the packages with handheld scanners.
“A lot of the bar codes are encoded with specific information that’s gonna help us determine what truck and what route and then what order sequence that they’re delivered in,” he says. “They’re also putting a small label on it that helps our couriers down here that are filling the trucks know which side of the belt that goes on, what numbered truck that goes in, and what position it’s loaded to into the truck.”
The scans also are used to update customers who can track their package all throughout the delivery process.
Murphy says the e-commerce boom has completely changed the dynamics of the business over the last 10 years, not only because customers are ordering so much more stuff online, but it’s also the kind of stuff they’re having delivered.
“It’s a rug that you might need for that front room, it’s the new 70-inch TV,” he says. “I just saw a bed frame go down here a couple of minutes ago, so it’s something that we didn’t see 10 years ago.”
The packages move down a final conveyer belt between two rows of boxy delivery vans and trucks that are backed up to the belt. Couriers grab packages labeled for their routes and load them, based on size and destination, to make the most efficient use of truck space and the couriers’ time.
When the 150 trucks are full, they launch almost all at once, but it’s not chaos. It’s more like a ballet than roller derby.
“It’s engineered,” Murphy says. “It’s not a big circus, it’s extremely orchestrated and almost calm, the way they launch.”
Engineers also design the delivery routes to keep trucks moving.
“Having a truck sit in traffic is not very efficient and not good for business,” says Murphy. “A huge thing is utilizing technology to get us around traffic [jams], and to move our operations out of peak traffic areas.”
But there’s no denying that all these delivery vans from FedEx, UPS, Amazon and other delivery services are choking traffic themselves and straining roadway infrastructure not really designed for this magnitude of commerce.
A system that works pretty well, despite the numbers
The supply chain itself is not without kinks, as many packages still get lost, arrive late or are left at the wrong address. And, increasingly, theft is a problem. It’s estimated that millions of packages are stolen off of doorsteps and front porches.
But experts say e-commerce delivery systems work pretty well, especially considering how many packages are delivered at this time of the year and how sharply it has increased over the last decade.
“One of the things that still does surprise me is the accuracy and the speed and the quality control that has been developed and is present in this delivery system,” says Anne Goodchild, founding director of the Supply Chain Transportation and Logistic Center at the University of Washington in Seattle. “It’s quite amazing.”
But she notes that it’s not cheap, even for retailers promising free delivery. And she notes there is growing demand from customers to have their goods delivered more quickly.
“They are constantly under intense pressure to do that cost effectively, to do that smartly and to do that well,” she says.
So every package that’s being delivered right now, whether it’s on time or not, becomes a data point for e-retailers and their delivery partners as they try to improve delivery services for next year’s holiday rush.
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