Author Samuel Fromartz – Organic, Inc.

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11min 15sec

In his new book, Organic, Inc.: Natural Foods and How They Grew, author and freelance business reporter Samuel Fromartz traces how a 1970's offbeat food trend turned into a multi-billion-dollar industry. Some of the movement's founders started in Boulder, and today Colorado is a battleground for defining what "organic" really means. Fromartz talks to Ryan Warner.