CU President Defends $5M Naming Deal On DIA Train

April 21, 2016
Photo: RTD A Train, On Rails Traveling To DIA(Hart Van Denburg/CPR News)
RTD's train from Union Station to Denver International Airport on a test run.

President Bruce Benson told the Denver Post the deal with the Regional Transportation District is part of increased marketing efforts to bring more attention to the university and secure its future.

As part of the deal, a video about CU's four campuses will be shown in the trains that run between the airport and Union Station. RTD has also agreed to allow advertisements on buses running between Denver and Boulder.

Benson says the money for the deal will come from his own discretionary funds and interest earned from the university system's investments.

Our lives have changed ...

CPR will not compromise in serving you and our community. Vital news and essential music are made possible by member support.

Donate