President Bruce Benson told the Denver Post the deal with the Regional Transportation District is part of increased marketing efforts to bring more attention to the university and secure its future.
As part of the deal, a video about CU's four campuses will be shown in the trains that run between the airport and Union Station. RTD has also agreed to allow advertisements on buses running between Denver and Boulder.
Benson says the money for the deal will come from his own discretionary funds and interest earned from the university system's investments.
You want to know what is really going on these days, especially in Colorado. We can help you keep up. The Lookout is a free, daily email newsletter with news and happenings from all over Colorado. Sign up here and we will see you in the morning!