Colorado Votes: The Secret Sauce of Campaigns

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In his new book "The Victory Lab," journalist Sasha Issenberg delves into the secretive, scientific tactics of modern political campaigns. Issenberg says campaigns now marry methods drawn from behavioral psychology with sophisticated data mining. This allows them to target individuals and even persuade non-voters to vote. As part of Colorado Public Radio's election series Colorado Votes, Zachary Barr talks with Issenberg.