What A Campaign’s Brand Says

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Today we talk to two brand designers about campaign logos, those images that show up on yard signs, TV ads, bumper stickers, T-shirts and billboards. A logo can say a lot about a candidate -- sometimes too much. Bob Morehouse is CEO of Vermilion in Boulder. And Deborah Williams is president of Design and Image in Denver. Neither of them had any hand in developing the logos we’ll talk about.