More than 100,000 Coloradans have now signed up for new, private health insurance plans through the state's online shopping portal. That number is less than initial goals anticipated, but still good compared with other states in general.
About 15,000 Coloradans bought health plans through Connect for Health Colorado in the past two weeks. That's the fastest pace since mid-December, when there was a surge of customers getting coverage that would start Jan. 1, 2014.
There's less than two weeks remaining for people who don't have health coverage to get it. Plans won't be available on demand after that until next fall.
Connect for Health Colorado is putting a lot of resources into getting people signed up before the end of the month. In addition to media buys, the exchange is also staffing outreach tables at grocery stores along the Front Range, opening a storefront on the 16th Street Mall in Denver, and extending hours at their call center until the end of the month.
The exchange says, so far, about half of its customers are age 44 or younger.