If you live in Colorado, the chances are pretty good that you have friends who fit the mold for what the Outdoor Industry Association calls the "traditional" outdoor consumer.
You might not be a professional athlete, but you aspire to be one. As such, you don't mind spending a few extra dollars for top-end gear that helps people win. You care more about function than fashion. You love technology and use it to track your workouts. Congratulations, you're the "Achiever." Here's what retailers know about you:
Percent white: 47
Percent female: 38
Median age: 34
Average yearly income: $82,000
Favorite brands: Adidas, Under Armour, Columbia
Maybe you head out the door because outside because it's nice outside. Maybe you like to run or hike with a competitive edge, but you balance that with more social outdoor activities. As such, you buy sensible stuff with a range of uses in mind. Way to go, you're the "Outdoor Native." And the odds say you are a middle-aged white guy:
You care.
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Maybe you head out the door because outside because it's nice outside. Maybe you like to run or hike with a competitive edge, but you balance that with more social outdoor activities. As such, you buy sensible stuff with a range of uses in mind. Way to go, you're the "Outdoor Native." And the odds say you are a middle-aged white guy: 
