The board of Connect for Health Colorado named Kevin Patterson as permanent CEO on Monday. He has been serving as interim CEO since May.
A legislative oversight committee must okay that choice after a 14-day period for public comment.
Patterson previously served in leadership roles with several public agencies, including as chief administrative officer to Gov. John Hickenlooper.
Open enrollment starts in a few weeks. So far this year, more than 150,000 Coloradans signed up.
Officials hope to boost that number. A fee on each insurance policy sold through the exchange helps fund its operation, so an increase in enrollment would help it become financially sustainable.