Coloradans who don’t have insurance have until Sunday to sign-up, or face a tax penalty of about $700.
Consumers can get financial assistance to help buy it, depending on income.
A variety of groups are working to alert consumers, like the Colorado Consumer Health Initiative, which produced a rap video aimed at young adults.
The state’s exchange, Connect for Health, says roughly 140,000 have signed up for private insurance this year -- that's ahead of last year.
Some, like people whose 2015 insurer is no longer offering health plans, have an extension until February 29th.