Well, They’ve Settled On A Name, For Now: Broncos Stadium At Mile High
AP The home of the Denver Broncos will be known as Broncos Stadium at Mile High while the team continues to look for a new naming-rights sponsor.
The team announced the temporary name change Wednesday following a vote by the district that oversees the taxpayer-built stadium.
The stadium has had two naming-rights sponsors since it opened in 2001, most recently Sports Authority. Both names included a reference to the Broncos' original stadium. The team took down large signs with Sports Authority's name earlier this year after the company declared bankruptcy and stopped making payments.
In a statement, Broncos Chief Commercial Officer Mac Freeman said the team has had "many productive conversations" and is confident it will find the right partner.
A deal would help pay for stadium maintenance.
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