The federal government is launching a new education campaign they hope will stem the tide of rising electronic cigarette use among young people.
The U.S. Food and Drug Administration is releasing its first youth e-cigarette prevention campaign.
It'll feature TV ads and new educational resources. In the ads, a street magician turns a teen's e-cigarette or vaping device into a cigarette before their eyes. It'll spotlight the fact that teens who vape are much more likely to start smoking cigarettes.
The FDA has drawn sharp criticism for being slow to respond to an explosion of teen use of e-cigarettes.
Next month, the FDA also will distribute new posters with e-cigarette prevention messages. They'll be shown in high school bathrooms, a place many teens are using e-cigarettes. The agency teamed up with Scholastic, the global children's publishing, education and media company, to distribute posters to all public and private high schools in the country.
Colorado leads the country in dozens of states surveyed for teen vaping.