Centennial, Colo. November 27, 2019 – Colorado Public Radio has hired audience engagement leader, Jodi Gersh, as its senior vice president of marketing and engagement. In this role, Gersh will provide leadership and vision to advance CPR’s brand development and audience engagement across its services and communities.
Gersh has nearly two decades of experience as a media executive and digital innovator for major media organizations around the country, including 17 years at Gannett/USA TODAY. There, she advanced to the role of director of social media for national brands in the strategic brand marketing department, and played a vital role in the organization’s growth into a digitally-focused, modern business.
“Jodi is the right fit for CPR and will be a tremendous asset to the Colorado media scene,” said President and CEO Stewart Vanderwilt. “Her extensive experience as a digital innovator and her demonstrated ability to cultivate meaningful audience engagement will strengthen Colorado Public Radio and the communities we serve. We are thrilled that she will be leading the marketing and engagement efforts in this next chapter of our organization’s ongoing development.”
Most recently, Gersh held the role of vice president of engagement and audience development at PRI/PRX, where she created an innovative, audience-first culture across the organization and managed aspects of marketing campaigns for podcasts and broadcast shows. She has also been recognized throughout her career as a thought leader for digital strategy, innovation and audience engagement and has spoken at many conferences and events across the country.
“CPR’s impact throughout the state of Colorado is impressive, and I admire the meaningful work it produces across its services,” Gersh said. “It’s an honor to be joining such an amazing team of dedicated professionals, and I look forward to contributing my expertise to support the organization’s advancement.”
Colorado Public Radio is a non-profit 501(c) (3) organization that produces and curates in-depth and meaningful news and music, establishing thoughtful connections to Colorado for listeners seeking to be informed, enlightened and entertained. Roughly 95 percent of CPR’s funds come from the private support of listeners, businesses and foundations.
CPR News delivers in-depth, insightful and impartial news and information from around the world, across the nation and throughout Colorado, examining its relevance to our state and connecting it to our community.
CPR Classical takes listeners on an in-depth exploration of thoughtfully curated music – with an emphasis on Colorado’s classical community – providing context to a broad range of meaningful and compelling works from past to present.
Indie 102.3 takes listeners inside the world of new and independent music – exposing them to up-and-coming artists and highlighting Colorado’s local music scene.
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