As America’s Population Ages, Start-Ups Target The New ‘Longevity Economy’

Listen Now
Photo: Nymbl Company

As baby boomers age into their golden years, the senior population in America will explode. By 2035, there will be more seniors than children in America.

All those aging people translate into a lot of new business opportunities. The so-called "longevity economy" is a huge market, generating more than $7 trillion in annual activity in the U.S.

Nymbl CEO Tom Virden and Aging 2.0 ambassador Karen Brown talked to Colorado Matters about the business opportunities that are developing alongside the aging population. Nymbl is a company that works to improve seniors' balance and prevent falls, and Aging 2.0 is an organization that supports entrepreneurs looking to enter the longevity economy.