Colorado Votes: A Politician’s Brand

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Stump speeches and TV ads aren’t the only ways candidates try to convey who they are to voters. They also have logos, on yard signs, bumper stickers, and T-shirts. Two Denver design experts critique how well the presidential and congressional candidates are branding themselves. Rick Griffith runs a design studio called Matter. And Eli Gerson is a partner at the firm Design & Image. Neither had a hand in designing the logos we’ll talk about. They speak with host Ryan Warner.