The number of tourists visiting Colorado has grown year after year, boosted by a multi-million dollar national ad campaign.
The state wants to build on that momentum. And it's released a new roadmap to make it happen.
The opening lines of the report say "Colorado's visitor industry has increased at twice the national average since 2009, and is becoming one of the very top tourism destinations in the western United States."
Yet, it also recommends adding another $10 million a year to Colorado's tourism budget.
Cathy Ritter is the state's tourism director. She spoke with Ryan Warner.
