RTD Highlights ‘Dumb Ways To Die’ In New Safety Campaign

It might seem a harsh way to deliver a safety message, RTD spokesman Scott Reed says, but the idea is to get people thinking.

"We are continually and increasingly a distracted society -- everything from people listening to music on their head phones, not paying attention, scrolling through their rescinding texts, talking on their cell phones," Reed says. "It is amazing how many people walk into the side of a train that is passing and get knocked backwards or step directly in front of a train, and hopefully the train operator will be able to stop in time."

Last year along metro light rail lines alone, there were 49 accidents and three deaths, Reed says.

More: Join RTD's Dumb Ways to Die campaign pledge