With overnight bookings down, Colorado ski resorts are getting creative to lure customers. But it could still be a rough winter for the $2.6 billion-a-year industry. Ryan Warner talks with Jesse True, Vice President of Sales and Marketing for Copper Mountain and Winter Park and Derek Koenig, Chief Marketing Officer for Vail Resorts.
![RTD Police Chief Joel Fitzgerald Sr. speaking at a press conference](https://www.cpr.org/cdn-cgi/image/width=3840,quality=75,format=auto/https://wp-cpr.s3.amazonaws.com/uploads/2022/11/221110-DENVER-SAFETY-PRESS-CONFERENCE-COLORADO-CONVENTION-CENTER-DOWNTOWN-CBD-KEVINJBEATY-31.jpg)