The ‘Milk Carton Kid’ Who Was Found In Colorado

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Photo: Milk Carton Kid
Anderson Erickson Dairy was the first company to begin printing the faces of missing children on their milk cartons.

Those old enough to remember the 1980's probably remember seeing photographs of missing kids on milk cartons -- sort of an old-fashioned version of an Amber Alert.

The hope was that someone would recognize a child so that they could be returned to their families.

Recently, the podcast "99% Invisible" reported on the milk carton campaign and the fate of some of the kids, including one Colorado girl who discovered her own face on a milk carton. It was a rare success story. Most of the kids were never found, despite their faces being printed on roughly 5 billion containers.

Freelance reporter Annie Brown spoke with Ryan Warner about the story.