What Political Campaigns Know About You

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We’re going to talk now about what the Obama and Romney presidential campaigns know about you. In addition to your name, age, and income, campaigns increasingly know your shopping habits, what type of car you drive, even your taste in music. This information is really valuable, as it’s being used in new ways to micro-target voters online in a data-driven era of campaigning. To explain further, ProPublica’s Lois Beckett joins Ryan Warner.

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