Cantaloupe producers from the Rocky Ford region met yesterday with representatives from the state Department of Agriculture to discuss possible ways to move forward after a deadly listeria outbreak earlier this fall...and, Colorado Springs has a new slogan. “Live it Up!” is the result of a brand developing process that involved more than 200 participants, including business leaders, historians, and visitors.
You can hear more about the branding process by listening to this story from July.
Here's the full video announcing the "Live it Up!" slogan:
