Denver Art Museum’s Monet exhibition is still months away, but thousands of people have already made plans to see it.
Museum senior communications manager Shadia Lemus said they experienced “the highest amount of website traffic in the museum’s history” when public tickets for "Claude Monet: The Truth of Nature" went on sale Tuesday.
The museum sold several thousand tickets that first day, Lemus said. And less than a week after going on sale, a number of time slots and the first Saturday of the exhibition are already sold out.
“We haven’t seen this level of excitement this far in advance of an art exhibition in the media, on social platforms and through online sharing,” before at the museum, Lemus said. “Which tells us it’s going to be a popular presentation.”
The exhibit runs runs Oct. 21, 2019 - Feb. 2, 2020. The Denver Art Museum will be the only venue in the U.S. to host this massive exhibition of the French impressionist artist’s work.
Despite the show’s pre-opening popularity, the museum hasn’t seen any issues with third-party ticket sellers. Still, the art museum is encouraging anyone looking to buy tickets to do so only through its website.
The hype around the show has been building since the museum announced it last year. The show will cover more than 20,000 square feet of gallery space, and feature more than 120 paintings that span the length of Monet’s career and highlight his relationship with nature.
DAM co-organized the exhibition with the Museum Barberini in Potsdam, Germany. It will travel there after it closes in Denver in February 2020.