Video: New Polis Order Affirms Businesses Can Say ‘No Shirt, No Shoes, No Mask, No Service’

Updated 3:28 p.m.

Gov. Jared Polis is making it clear that Colorado businesses can refuse to serve customers who refuse to wear a mask during the pandemic. The governor signed a new executive order reinforcing their right to do that Thursday.

"It's fine for businesses across our state to say: no shirt, no shoes, no mask, no service — if they choose," Polis said in a news conference Thursday.

Polis reiterated that wide-spread mask-wearing is necessary to keep the virus in check and allow the state to continue re-opening. The state is launching a new ad campaign to encourage people to wear masks in public.

As of Wednesday, there had been 27,060 coronavirus cases identified in Colorado, and 1,494 deaths among people with COVID-19, the disease caused by the novel coronavirus. Nearly 195,000 people have been tested for the infection in Colorado.

CPR News will carry the governor live, both on-air and online. You can hear to the audio by clicking Listen Live above, find a station or a stream for all your devices, or watch the video below.

Note: The governor's briefings don't always start right on time, but CPR News will join the broadcast as soon as it begins.