The Broncos deal: what goes into buying a team?

June 8, 2022
Broncos Fans BowlenBroncos Fans BowlenJack Dempsey/CPR News
The name of Broncos owner Pat Bowlen is unveiled during his Broncos' Ring of Honor induction at halftime of an NFL football game against the Green Bay Packers, Sunday, Nov. 1, 2015, in Denver.

An ownership group led by Rob Walton is poised to buy the Denver Broncos for a reported $4.65 billion. We get perspective from Eben Novy-Williams, a sports business reporter for Sportico, who's closely following the sale, and from former Denver Bronco, Super Bowl champion, author, and broadcaster Ryan Harris.