The ALS Ice Bucket Challenge seems to be finally slowing down and it's been incredibly successful raising money for ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig's disease) research. Donations have recently broke the 100 million dollar mark.
The challenge dares people to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same, while at the same time encouraging donations to the ALS Association in the process.
Here are a few notable musicians who took the plunge and helped fund ALS reserach:
World renowned producer Rick Rubin revived Johnny Cash's career, brought the world the Red Hot Chili Peppers, and is basically responsible for anything of quality on Kanye's album "Yeezus." He took the avante-garde route for this video.
Weird Al Yankovic
Richard Perry (Arcade Fire)