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Colorado’s working to welcome back international and business travelers

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19min 06sec
Kelsey Brunner
People enjoy the sunshine after a recent snowfall on Aspen Mountain on Sunday, March 21, 2021.

The pandemic hit the tourism industry hard in Colorado. Travel spending was down 36 percent last year but there’s renewed hope heading into the winter ski season. Tim Wolfe is the new director of the Colorado Tourism Office. He talks about efforts to attract international travelers back to the state, along with business travelers. We also ask about travel equity and sustainable tourism.