Colorado’s working to welcome back international and business travelers

October 26, 2021
International travel is opening back up in early November, just in time for ski season. Colorado is working to attract international travelers back to the state after the pandemic shutdown.

The pandemic hit the tourism industry hard in Colorado. Travel spending was down 36 percent last year but there’s renewed hope heading into the winter ski season. Tim Wolfe is the new director of the Colorado Tourism Office. He talks about efforts to attract international travelers back to the state, along with business travelers. We also ask about travel equity and sustainable tourism.