New Cartoon Aims to Increase Colo-Rectal Screenings

It's the second deadliest form of cancer, but if caught early, it can be cured 95% of the time. But getting people to make an appointment for a colo-rectal screening remains a tough sell. Doctors in Denver are trying humor to get their point across. They've hired a local animator who worked on the series South Park, and he's produced the first colonoscopy cartoon. KCFR Health Reporter Eric Whitney has this probing examination.

See the cartoon here:
http://www.coloradocancercoalition.org/