Snow Series: Resorts Bank on International Business

December 26, 2012

The ski industry runs on snow, some resorts more than others. Ski towns like Aspen and Vail still get business in spite of poor snow. Last year while many resorts took a huge hit, Aspen did well because of one type of guest: the international visitor. This sought after tourist books longer vacations, spends more money, and cares less about poor snow than other guests. As drought conditions persist this winter, ski resorts are banking on business from overseas. As part of our snow series from Rocky Mountain Community Radio stations, Aspen Public Radio’s Marci Krivonen reports.