Bud Light hopes Crested Butte is up for ‘Whatever’ ad

August 26, 2014
Photo: Crested Butte, Colorado
In this Sept. 22, 2007 file photo, Mt. Emmons, known to the locals as "The Red Lady" towers over the town of Crested Butte, Colo.

The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. Secrecy has been part of the "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.

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Information from: The Denver Post

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