Ad Buys Put Trump Back On The Air In Colorado
Republican Party presidential candidate Donald Trump returns to the airwaves this week with two weeks of ads scheduled.
Several Denver stations filed nearly $1 million in ad contracts with the Federal Communications Commission Monday and Tuesday.
It’s likely more contracts will follow. Comcast has yet to post cable and satellite buys for the GOP candidate, and several other stations haven’t filed ad contracts for the Republican’s campaign.
The ads are scheduled to start Wednesday and air through Nov. 7 on some stations.
Among the buys: Denver Broncos fans will see a 30-second Trump spot during Sunday’s game with the Tampa Bay Buccaneers. That ad is costing the campaign $49,500. On Oct. 9, a Trump ad booked during the Broncos-Atlanta Falcons came will cost $40,000.
Trump spent $1 million on more than 14,000 TV ads for one week at the beginning of September.
Democratic candidate Hillary Clinton spent $2.3 million on more than 9,000 ads in Colorado during June and July. But her campaign hasn’t been on the air specifically in the state since, though the campaign aired ads nationally during the Olympics and is running some cable ads nationally.
The lack of presidential TV ads in Colorado, considered a swing state, is in sharp contrast to four years ago. Then, President Barack Obama had aired or scheduled nearly $4.6 million in ads, while Republican challenger Mitt Romney had scheduled or aired $1.3 million by the second week of September.
A Clinton campaign spokeswomen wouldn’t discuss the Democratic candidate’s ad strategy or whether Clinton will begin airing ads in Colorado.
The super PAC supporting Clinton, Priorities USA, is currently advertising only on Spanish language media in Colorado. Priorities is airing nearly 500 ads at a cost of more than $172,000 on five Spanish-language stations, with some contracts extending through Election Day.
The group will resume running ads on traditional TV and cable stations Oct. 3. Priorities will spend $4.5 million on nearly 9,000 ads through Nov. 8, based on contracts filed with the FCC.
One recent poll shows Clinton and Trump in a dead heat in the swing state, while another gives Clinton the lead. But Clinton leads Trump when it comes to fundraising in Colorado.
