‹‹ Colorado Matters

Jan. 30, 2024: How the tobacco industry made it cool to smoke in Colorado’s communities of color

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47min 33sec
Courtesy photo
Lawrence Miles Sr. holds up a snapshot of his late mother, outside Manual High School on April 13, 2023.

For decades, the industry's own documents show that Big Tobacco targeted communities of color in Colorado and across the nation. The effects are still being felt today. Keith Wailoo is the author of the book, "Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette."