Medical Marijuana and Media Advertising

· Nov. 27, 2009, 7:22 am

Colorado's booming medical marijuana industry is doing more than just benefiting dispensaries that sell the drug for a profit. Some media outlets hit hard by the recession are cashing in on the so-called gold rush, finding a new source of advertising. Others are taking a wait and see approach to the somewhat controversial revenue stream. Bente Birkeland reports from the state capitol.

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