The branding mission for Colorado Springs is currently underway, with local marketing firm Stone Mantel leading the project. The company has previously worked with other cities such as Anchorage, Alaska and Pensacola, Florida. KRCC's Kate Jonuska has this glimpse into the process of branding Colorado Springs.
![A woman with white shoulder-length hair and a purple shirt holds up a comic book to her chest.](https://www.cpr.org/cdn-cgi/image/width=3840,quality=75,format=auto/https://wp-cpr.s3.amazonaws.com/uploads/2024/07/IMG_0588-e1722010580943.jpg)