The National Rifle Association has long held a position that after mass shootings the gun debate which usually follows is about politics, not public safety. We now know that messaging first took shape after 12 students and a teacher were killed at Columbine High School in 1999. NPR investigative correspondent Tim Mak obtained never-before-made-public recordings among NRA leadership as they strategized a response to the attack the next day. Mak is also the author of "Misfire: Inside the Downfall of the NRA.